We want to hear from you!

The City of Niagara Falls is working with Sound Diplomacy Canada to develop a Music City Strategy.

The music sector in Niagara Falls makes significant contributions to the social and economic fabric of the City by providing a vehicle for cross-cultural expression, creating jobs, encouraging tourism, and strengthening the City’s brand. However, supporting and developing the music economy requires a comprehensive understanding of its value to the City of Niagara Falls. As Niagara Falls looks to better leverage its music and cultural economy, it is necessary to assess the current state of affairs and ensure that a well-designed strategy is in place to fully optimize the power of music as both a cultural asset and an economic engine.

The objectives of the Music strategy include the following:

  • Develop Niagara Falls’ identity and vision as the Entertainment Capital of Canada.
  • Drive tourism receipts through music tourism.
  • Cultivate a sense of ownership of the music ecosystem by working with the local community.
  • Discover what music assets Niagara Falls currently has and what it is lacking by mapping the City’s music ecosystem and creating a set of regional, national and international benchmarks to measure it against.
  • Formalize music in Niagara Falls by developing a comprehensive framework of strategies and best practices.
  • Grow music tourism by improving the City’s music offering and associated promotion strategy.
  • Create a sense of community by bringing the Niagara Falls music industry together.

About Sound Diplomacy

Sound Diplomacy is a global research and strategy consultancy committed to building and supporting sustainable ecosystems that bring economic development to people, places and cities. Sound Diplomacy provides research and recommendations to businesses and policymakers to help them make informed decisions to stimulate economic, social and cultural growth. Sound Diplomacy’s team of economists, analysts, researchers and consultants are based across the UK, Europe, North America and Latin America and have delivered results across six continents, in over 100 cities and 25 countries.

Opportunities to Provide Feedback

Have your say! Your input on the Music City Strategy is encouraged!

  • Survey
    • This engagement is now closed. Thank you to everyone who participated! The survey results will help form recommendations and an action plan for the Niagara Falls Music City Strategy. Please follow the page for updates as we work towards a draft and final report.

Thank you!

We acknowledge the support of the Government of Canada through the Federal Economic Development Agency for Southern Ontario.