Welcome to the City of Niagara Falls Brand Development engagement!
We are excited to recharge our city's identity and need your input!
In collaboration with branding experts at Cinnamon Toast New Media Inc., we are embarking on a community engagement initiative to create a brand strategy that truly reflects our shared pride and evolving identity.
The brand strategy will align with our mission and values, help attract new businesses and support economic growth, and present a dynamic, forward-thinking public image.
Your input is essential in shaping the story our brand tells.
Ways to participate
Thank you for sharing your feedback to help shape the future of the City of Niagara Falls' brand strategy.
- Brand Development Strategy Survey: Thank you for taking the time to take the survey! The collective insights will help shape the City of Niagara Falls’ brand development, designed to capture our unique character and essence.
- Community Open House: Thank you to those who attended the Community Open House!
- Along with some collaborative group activities, discussions included:
- What key messages about Niagara Falls aren’t being shared but need to be?
- What words would you use to describe Niagara Falls’s personality?
- What would you list as Niagara Falls’s key differentiators?
- Share feedback, stories, and photos: Residents know better than anyone what makes the city special. Use the tool below to share what makes Niagara Falls, Niagara Falls!
A brand for a municipality is much more than a logo or tagline; it is the collective identity of the city. It encompasses the city’s values, culture, and reputation, shaping how residents, businesses, visitors, and potential investors perceive it. A strong municipal brand communicates what makes the city unique—its history, character, and vision for the future.
For Niagara Falls, this brand will represent our community’s pride, aspirations, and what we stand for, helping us effectively promote our local identity, attract investment, and inspire a sense of belonging for everyone who calls this city home.
A municipality may choose to develop its brand for several important reasons:
- Reflecting Growth and Change: As a city evolves through population growth, economic development, or cultural shifts, its identity may need to be updated to reflect these changes. A strong brand helps ensure the city’s image stays current and relevant.
- Attracting Investment and Tourism: A fresh, compelling brand can make the city more appealing to businesses, investors, and tourists, enhancing its reputation and driving economic growth.
- Strengthening Community Pride: Branding can unify the community by aligning the city’s image with the shared values, history, and aspirations of its residents, fostering a stronger sense of pride and belonging.
- Addressing Misconceptions: If a city’s image has become outdated or misaligned with its strengths and offerings, branding allows the municipality to reshape public perceptions and accurately tell its story.
For Niagara Falls, brand development provides an opportunity to celebrate our past while presenting a forward-thinking, vibrant identity that supports long-term growth and community engagement.
